It’s a good thing that what happens in Vegas doesn’t stay in Vegas anymore, but that’s only good news for anyone who was not able to go to HIMSS 2018 this year.

With over 1,300 exhibitors this year the highlights were on issues like utilizing machine learning in healthcare technology, cyber security infrastructures, scalable interoperability initiatives-as stated by the White House, and a patient-centered MyHealthEData initiative from CMS.

In this competitive world, HASA is not “just another vendor,” but a partner, invested in improving health outcomes right here, where we live and partnering with organizations that can make ideas into reality.

As mentioned in the beginning of this Community Booth event, one of the overarching characteristic that HASA brings to the table is our status as non-profit, community collaborative, functioning as a neutral data partner in Texas. 

HIMSS isn’t over yet, but as we come to a conclusion of this year’s “Community Booth #11418,” I’ll address some final thoughts of our partners concerns and initiatives:

What types of organizations are you interested in partnering with or meeting at HIMSS and why?


Nance Shatzkin, CEO of Shatzkin Systems: Shatzkin Systems looks forward to meeting with organizations that are faced with challenges in implementing systems and/or achieving interoperability.  We think of ourselves as “problem solvers” so we like people to bring us their problems!  It is important to remember that many are still struggling with interoperability within their organization, as well as across the community.   Whether it be a hospital, health plan, a large group practice or an HIE, we have never seen a computer implementation that we couldn’t improve.  Specifically, providers and clinicians who are unhappy with an in-place system, be it credentialing, billing or the OR, or those challenged in connecting to their HIE or in gaining benefit from its services, as well as HIEs with a need to improve their operations or expand the data or services they make available could benefit from meeting us at HIMSS.

Doug Hill, COO of RosettaHealth: For RosettaHealth, we would love to talk to HIMSS attendees from

-HIEs, ACOs, and Payers about their data exchange needs.

-Vendors like population health solutions, healthcare analytics, etc.the need easy access to healthcare data

-Hospitals: We also have a great offering for hospitals as they prepare for MIPS/MACRA (MU3) and need to exchange data with payers, HIEs, and post-acute organizations.

Our solution will reduce prospects cost, setup connections in hours with 100% connectivity in their communities. Additionally, since every client has its own set of unique requirements, we are happy to brainstorm with tech teams about potential solutions

Who do you see as critical partners in HIE/Interoperability and why?


Jared Blake, Partner at SocialClime: Rosetta has been a critical partner for us in being able to successfully deploy our solution for a number of large practices and hospitals. Being able to leverage their offering has allowed us to not have to be interoperability experts and lets us focus on delivering a quality solution for our customers.

Doug Hill: As a vendor focusing on simplifying and reducing the cost and simplify the moving healthcare information, the critical partners we work with are

  • HIEs as they devise and implement their interoperability strategies
  • HIE stakeholder (e.g. government agencies, other HIEs, hospitals, practices) as the connect to the HIE
  • CDRs that store and create longitudinal patient health care records
  • Analytic and population health solutions and they consume healthcare data and provide analysis and summary data to act on
  • EHRs that generate and consume patient medical information

Phil Beckett, CTO of HASA: The technology has to work and be adaptable to connect the complexity of stakeholders involved in full information exchange. [Having] a master patient index, record locator service, exchange profiles, APIs, analytics, and data normalization are key components and should be part of the technology stack. Your vendor partners need to understand the criticality of trust and reliability, the workflows of clinicians and the importance of clicks and seconds. They should also understand the financial opportunities, realistically.

HIE does not sell like coffee or cable TV. Community leaders are key to help rally around a cause and a population or populations that everyone agrees need help, or incur a high cost (e.g. the work of Dr. Brenner and the Camden Coalition) to drive value where the competitive nature of data and keeping/growing market share as a health care provider can be a deterrent to sharing.

Of course the organizations you want to connect, hospitals and physicians, but also the broader market of healthcare and wellness - EMS, social workers, pharmacies, school nurses etc., health plans and ACOs are key business partners who can see the larger financial picture and benefits of exchange.

 A distinction for me is that you are not just selling a service to these organizations, you are partnering with them to offer a more efficient and cost effective way to manage each patient or a population. Public health at the community, State and National level have huge potential to leverage HIE data. The work on lead in Flint, Michigan with Great Lakes HIE is a great example of this.

Much of what we do revolves around and requires trust. These organizations have the ear and trust of their membership and are invaluable for getting feedback and sharing information. Finally, EHR vendors, who can determine the price and pace of connectivity should be at the table and opportunities explored that are mutually beneficial and incentivizing, 

Can you share a few actions organizations can implement today to improve care across a community?


Jared Blake: Collecting and then responding and improving due to patient feedback really is the quickest route to improving care. Patients are very willing to share when things aren't working for them and that gives organizations the opportunity to quickly make corrections and continue to improve.

Phil Beckett: After Hurricane Harvey in South East Texas, [we’ve learned to not] wait for the compelling reason because then it will be too late-- join an HIE today, your patients will thank you. You don't want to be that organization or person that was responsible for a now-displaced individual's medical care and their new temporary providers cannot access any records because you chose not to share.